Author: nbiser
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From Zero to Live: Building a Two-Audience Web Presence for Cumberland Data Recovery
Cumberland Data Recovery is a logical and software-level data recovery service based in Cumberland, MD, serving the tri-state area across Maryland, West Virginia, and Pennsylvania. When they came to Draconis Consulting, the goal was clear: build a professional web presence from the ground up that could generate real leads in…
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Google Ads for Small Auto Dealerships: How to Beat Big-City Competition
Stop wasting your ad budget competing with the mega-lots. Discover the three-step Google Ads playbook that helps small and rural auto dealerships dominate their local market and drastically lower their cost per lead.
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Reasons Your Product Listings Aren’t Converting (And How to Fix Them)
You’ve poured blood, sweat, and tears into your product. It’s innovative, high-quality, and you know it solves a real problem for your customers. But when you look at your sales data, the numbers just aren’t there. Your product listings are generating traffic, which means your marketing is working. So why…
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Is Performance Max Sabotaging Your ROI? The Risks Google Won’t Tell You
In the fast paced world of digital advertising, “automated” is often sold as a synonym for “optimized.” Since its rollout, Google’s Performance Max (PMax) has been touted as the “all in one” solution for reaching customers across Search, YouTube, Display, and Gmail. At Draconis Consulting, we’ve seen the allure of…
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Who Needs Google Ads?
In the modern digital landscape, the battle for a customer’s attention isn’t just about having a website, it’s about where that website shows up when someone is ready to buy.
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Starting Something New: Why We Launched Draconis Consulting
When you run a business, you get used to solving problems every day. Some are small, like answering customer questions. Others are big, like figuring out how to bring in more sales or reach new customers. After years of working in e-commerce and digital marketing, we decided it was time…